AGE OF AI
TARGET MARKETING DIGITIAL - NY, NY
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Content Strategy & Development
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For the launch of The Age of AI And Our Human Future – an epic and expansive collaboration between Henry A. Kissinger, Eric Schmidt and Daniel Huttenlocher – we were tasked with presenting the book in a way that not only generated engagement, but also captured the attention of those without a pre-existing interest or knowledge of the topic. The largest campaign asset was a teaser video, filmed documentary-trailer style, which highlighted each author and their area of expertise. We also created an interactive website, featuring a timeline tracking the advancement of AI throughout history. To accompany the many media interviews the authors were engaged in before and after the launch, we created a series of thought-provoking memes, highlighting the complex questions addressed in the book.
BOLT
TARGET MARKETING DIGITIAL - NY, NY
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Brand Identity, Content Strategy & Development
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I started working with BOLT just as founder Ryan Breslow stepped down as CEO and handed the position to Maju Kuruvilla. I was tasked with developing Maju Kuruvilla’s public persona and social media identity while also strategizing the delineation of Bolt’s three main social accounts: BOLT (company), Ryan Breslow (Founder) and Maju Kuruvilla. To do this, I conducted interviews with Maju and the team’s marketing staff to create three distinct channels of content, where overlapping messages could be shared through three unique perspectives. From there, I managed and developed Maju’s and Bolt’s social media content and collaborated with ghostwriters on Ryan Breslow’s famous tweetstorms.
SPEED & SCALE
TARGET MARKETING DIGITIAL - NY, NY
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Content Strategy & Development
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Like the name and content of the book, the launch of venture capitalist John Doerr's book on climate change was initiated just 2 months prior to its release date. After developing a video highlighting key concepts and goals outlined in the book, our focus turned to social. In addition to creating informative, action-orientated memes and video clips, our main task was keeping track of the enormous influx of media coverage the book received after its launch–ensuring all press was captured, responded to, and funneled into the book's social channels to drive sales. Only one month after its launch, Speed & Scale became a WSJ bestseller.
Promotional book site
ACCOR HOTELS
Freelance - NY, NY
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Integrated campaign concept & strategy - Creative Direction - Copywriting
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Accor Hotels needed a seasonal campaign to award their members. They wanted to honor their loyalty and increase overall engagement. I came up with 31 Thank You's, an integrated campaign encouraging members to login daily to earn prizes, discounts from partners and a chance to win a trip to Tahiti. The campaign was such a success in 2017, it became an annual event.
ELEVATE YP
Freelance - NY, NY
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Brand analysis, strategy and guidelines - Creative Direction - UX - Copywriting
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My design partner and I were approached by Elevate YP founder, who had a great business plan but no idea where or how to start marketing it. And so I began my first independent brand-launch, starting at ground zero. The first step was conducting market analysis and using those insights to develop a brand strategy. Afterwards, my partner and I presented branding and messaging guidelines and began building out the site - designing, copywriting and configuring navigational UX from scratch.
